Podcast 040: How to go above and beyond for sponsors at a race weekend

Welcome to the notarised quick reference guide for episode forty of the Racing Mentor Sponsorship Podcast. This week: How to go above and beyond. Jess and Toby talk you through the elements needed to create an amazing race weekend for your sponsors.

Elevating their experience doesn’t mean spending lots of money, it’s about finessing the details so your sponsors feel like VIP guests. What can that mean for you? Putting together an exciting race weekend for a sponsor will strengthen your current partnership, ensure future seasons together, and showcase your brand’s value to other potential sponsors.

Here are the key talking points:

03:20 – Communication: selling the excitement before the weekend arrives

06:25 – Create a hospitality timetable

11:20 – Have a contact person, or sponsor host

16:10 – Relationship building and sponsor networking

19:50 – Ask your sponsor what their race day goals are.

21:53 – Actions that keep sponsors for future seasons

26:52 – After the race weekend tasks: feedback and testimonials

31:02 – Make their life easier by sending images for their content

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