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Sponsorship Bootcamp
The Sponsorship Bootcamp is designed to teach you the basics of searching for sponsorship. If you’re new to the search, this is the best place to start. It’s a beginner’s course that will take you through defining your offering, researching potential sponsors, writing the pitch and following up. Sign up here.
Email templates
If you’re struggling to write a pitch email to a potential sponsor, these email templates will help. They’ll take you through a number of email templates designed to get the attention of a sponsor, keep them interested, follow up and close the deal. All you have to do is copy and paste. Find out more here.
Free guide to local PR
PR is so important for any racing career. Learning the basics of picking up local media coverage is a fantastic place to start as it’ll set you up for wider coverage in the future, as well as introduce you to potential new sponsors. Don’t miss out on this valuable tool. Download your guide here.
Free articles and tools
The latest from the Racing Mentor blog and podcast
Official launch of Get Paid to Race
Launching Get Paid to Race at MotorsportDays.LIVE was a fantastic experience. The show was a great chance to meet people, experience some fantastic race cars and sell a few books to boot.
How to manage your mental health in motorsport
Motorsport doesn’t usually offer a normal nine-to-five schedule. You’ll work long hours, weekends and evenings. As with any job, sometimes you’ll be around people you love, sometimes you won’t. The work can be physical and demanding. You’ll get tired and drink too much coffee. Sometimes you’ll feel battered and bruised.
How to prepare for the Ginetta Scholarship
The Ginetta Junior Scholarship offers one of the biggest prizes in UK motorsport. The competition is fierce so here’s some advice on how to prepare.
Jess Shanahan
Team Boss, PR, Journalist and Mentor
“One of my greatest joys is to see drivers get on track, appear in the press and have the backing to follow their dreams.”
Jess is available for one-on-one mentoring to help you bring in more sponsorship to fund your racing career whether you’re a club driver, about to step up to GT racing or see Formula One as your end goal.
She’s a racing team boss, motoring journalist and PR having worked with the likes of Rebecca Racer, Team Hard, Motorsport Days and more.
One-on-one coaching
For driver serious about taking their career to the next level, I offer sponsorship coaching, media training and mentoring. These are tailored to you and each session is different based on your needs.
Whether you are looking to move from karting to cars, need to take the next step up the ladder, or have been offered a unique opportunity that you need to raise funds for, coaching can help.
I also offer media training sessions, ongoing text and email support, proposal reviews and sponsorship pack design.
“The coaching was one of the best things we have done, as it has given us all a boost of confidence in how to approach people and businesses.”
Lewis GalerJess Shanahan
Find out more about Jess over on www.jessshanahan.com
© 2017 Jess Shanahan | Racing Mentor
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