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Sponsorship Bootcamp

Sponsorship Bootcamp

The Sponsorship Bootcamp is designed to teach you the basics of searching for sponsorship. If you’re new to the search, this is the best place to start. It’s a beginner’s course that will take you through defining your offering, researching potential sponsors, writing the pitch and following up. Sign up here.

sponsorship email templates

Email templates

If you’re struggling to write a pitch email to a potential sponsor, these email templates will help. They’ll take you through a number of email templates designed to get the attention of a sponsor, keep them interested, follow up and close the deal. All you have to do is copy and paste. Find out more here.

pre pitch download

Free guide to local PR

PR is so important for any racing career. Learning the basics of picking up local media coverage is a fantastic place to start as it’ll set you up for wider coverage in the future, as well as introduce you to potential new sponsors. Don’t miss out on this valuable tool. Download your guide here.

Free articles and tools

The latest from the Racing Mentor blog and podcast

20 things to blog about as a racing driver

Your blog needs to be so much more than race reports. It needs to show who you are and why you’re special. It’ll be a touchpoint for potential sponsors who want to know more about you and what you can offer.

Why you need to stop talking about yourself

Business owners and decision markers get so many sales pitches that it’s not always possible to read through every one. They’ll read the first line and decide if they want to continue so this is where you need to hook them. A detailed bio can come later, start by talking about the business.

Best places to look for product sponsorship

While monetary sponsorship is the holy grail, don’t sniff at a product-only deal because anything you don’t have to spend to get ready to race can be spent on entry fees, car improvements and further coaching to improve your race craft.

Jess Shanahan

 

Find out more about Jess over on www.jessshanahan.com

© 2017 Jess Shanahan | Racing Mentor

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