Kick things up a gear

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Sponsorship Bootcamp

The Sponsorship Bootcamp is designed to teach you the basics of searching for sponsorship. If you’re new to the search, this is the best place to start. It’s a beginner’s course that will take you through defining your offering, researching potential sponsors, writing the pitch and following up. Sign up here.

Email templates

If you’re struggling to write a pitch email to a potential sponsor, these email templates will help. They’ll take you through a number of email templates designed to get the attention of a sponsor, keep them interested, follow up and close the deal. All you have to do is copy and paste. Find out more here.

Free guide to local PR

PR is so important for any racing career. Learning the basics of picking up local media coverage is a fantastic place to start as it’ll set you up for wider coverage in the future, as well as introduce you to potential new sponsors. Don’t miss out on this valuable tool. Download your guide here.

Free articles and tools

The latest from the Racing Mentor blog and podcast

Understanding what businesses want

This article looks at what businesses expect from racing drivers in order to get measurable results. I spoke with automotive marketing expert Vikki Little of Feisty Consultancy about what businesses are looking for in an approach from racing drivers.

Five reasons you’re not getting sponsored

I get messages almost daily with people lamenting about how they’ve tried searching for sponsorship but it’s just not working. Most drivers are willing to admit that they’re doing something wrong but a handful thinks everyone is to blame but them. Let me tell you this. It is you and you are doing something wrong. But that’s OK because you’re here and we’re going to fix it.

What to expect from sponsoring a racing driver

I’ve heard a lot of businesses say they’ve sponsored racing drivers (or teams, or race series) and not really got anything back from it. That’s not right. Business owners, this is what you should expect from working with a racing driver.

Jess Shanahan

Team Boss, PR, Journalist and Mentor

“One of my greatest joys is to see drivers get on track, appear in the press and have the backing to follow their dreams.”

Jess is available for one-on-one mentoring to help you bring in more sponsorship to fund your racing career whether you’re a club driver, about to step up to GT racing or see Formula One as your end goal.

She’s a racing team boss, motoring journalist and PR having worked with the likes of Rebecca Racer, Team Hard, Motorsport Days and more.

One-on-one coaching

For driver serious about taking their career to the next level, I offer sponsorship coaching, media training and mentoring. These are tailored to you and each session is different based on your needs.

Whether you are looking to move from karting to cars, need to take the next step up the ladder, or have been offered a unique opportunity that you need to raise funds for, coaching can help.

I also offer media training sessions, ongoing text and email support, proposal reviews and sponsorship pack design.

Find out more here.

“The coaching was one of the best things we have done, as it has given us all a boost of confidence in how to approach people and businesses.”

Lewis Galer

Racing driver