Want to get paid to race?
The Sponsorship Bootcamp is designed to teach you the basics of searching for sponsorship. If you’re new to the search, this is the best place to start. It’s a beginner’s course that will take you through defining your offering, researching potential sponsors, writing the pitch and following up. Sign up here.
If you’re struggling to write a pitch email to a potential sponsor, these email templates will help. They’ll take you through a number of email templates designed to get the attention of a sponsor, keep them interested, follow up and close the deal. All you have to do is copy and paste. Find out more here.
PR is so important for any racing career. Learning the basics of picking up local media coverage is a fantastic place to start as it’ll set you up for wider coverage in the future, as well as introduce you to potential new sponsors. Don’t miss out on this valuable tool. Download your guide here.
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The latest from the Racing Mentor blog and podcast
The actual racing side of competing in Europe won't often differ too much from what you're used to in your home country, especially for those of you in the UK.That being said, every championship differs when it comes to parc ferme, pit etiquette, signing on, tyres...
Your blog needs to be so much more than race reports. It needs to show who you are and why you’re special. It’ll be a touchpoint for potential sponsors who want to know more about you and what you can offer.
Business owners and decision markers get so many sales pitches that it’s not always possible to read through every one. They’ll read the first line and decide if they want to continue so this is where you need to hook them. A detailed bio can come later, start by talking about the business.