Podcast 045: How to use a press release
Welcome to the notarised quick reference guide for episode forty-five of the Racing Mentor Sponsorship Podcast. This week: How to use a press release. In this episode, Jess and Toby discuss the best methods for approaching journalists and media outlets with your press release.
Listen at the links below, or search on your favourite platforms.
Here are the key talking points:
00:34 – Jess and Toby meet at Brands Hatch
03:04 – Toby’s success with eye-catching branding
05:51 – Toby talks racing results
10:35 – Using a press release after a race weekend
11:25 – Toby explains his post-race PR routine
13:56 – Make it easy, and relevant
16:26 – Make a good first impression, then keep the connection
19:41 – Storytime: Toby tells us about his own experiences with this
21:23 – Jess’s tips for polished networking
25:07 – Learning from rejection and non-publication
26:31 – Toby talks patience and perseverance
28:03 – Jess suggests what to include in your email introduction
32:48 – Repurposing your press release for further content
37:26 – Its over to you! Send us your press release questions and help requests (helloatracingmentor.com)
Link Library
Listen Again: Podcast 044: How to write a press release
Ask Jess a question for the show here
Nominate a driver of the week here
Further Resources
Free Download: Guide to Local Press Coverage
Take the sponsorship accelerator: Six Weeks to Success
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