Our Story
It all started in the paddock
Founder Jess Shanahan started her career as a motorsport journalist but her background in marketing and sales drew her to sponsorship. She began to work closely with drivers and teams from karting and grassroots racing up to British GT and BTCC. It was from here she started the Porsche race team Turn Eight Racing.
For the team, sponsorship flowed in allowing them to win almost everything they took part in. During that time, drivers began to ask how the Porsche was so heavily sponsored. It was then that Jess realised that many drivers were still looking to the old ways of securing sponsorship - ways that no longer work in this digital age.
From here, Racing Mentor was born. Jess stepped away from the team and began to build something that gave racing drivers the tools and knowledge needed to secure sponsorship and stay on track.
Our Values
01
Success
We want to help you perform at your maximum, both on track and off. Your success is our success and you’ll see that in every piece of content we create. We all deserve the chance to chase our dreams and succeed in motorsport.
02
Honesty
We know that a lot of people succeed in motorsport through dishonest behaviour. We are actively campaigning against this to provide as much open and honest information to drivers and their teams as possible.
03
Community
The Racing Mentor community is a safe space to talk about anything to do with the business of motorsport. We include the RM community in every decision we make and create content, products, and courses to fit your specific needs.
What we do
We provide advice and support in a number of different formats to make everything we do as accessible as possible. There’s a book for those of you who like to read, a podcast for anyone who likes to learn while they workout, video content on YouTube, or quick tips on social media.
Because community is at the heart of what we do, we’re most active in the Racing Mentor Facebook group. Jess regularly posts advice and answers questions.
You can also find us at race tracks. Typically we’re at a different UK racetrack in some capacity every weekend but (pre-coronavirus, at least) we often travel to circuits in mainland Europe and beyond.
Whether you’re enrolling on one of our courses, downloading sponsorship email templates, visiting us at a circuit, or getting ready for one-on-one coaching, you’ll benefits from years of experience and content designed to get you where you want to go.
We’re very proud of our track record but we know motorsport is a tricky place. It’s hard to know who to trust. If you want to hear some of our success stories, check out our testimonials page.
Not sure where to start?