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The Big Guide to Motorsport Sponsorship

New to sponsorship? Start here.

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Sponsorship trends to watch over the next five years
Sponsorship trends to watch over the next five years

In this article, I'm going to outline three sponsorship trends to watch over the next five years and how you can use these as inspiration no matter what level you're racing at.

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Advice and Ideas, SponsorshipJess ShanahanOctober 24, 2024sponsorship pitch, sponsorship, motorsport sponsorship
The RM Electric scooter is here!
The RM Electric scooter is here!

It was so much fun to work with the eSC design team to adapt the existing Racing Mentor brand to fit the new team and its bold vibe.

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NewsJess ShanahanOctober 23, 2024eskootr, esc
Racing Mentor joins the eSkootr Championship with team RM Electric
Racing Mentor joins the eSkootr Championship with team RM Electric

An exciting new era for electric motorsport and Racing Mentor.

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NewsJess ShanahanAugust 29, 2024esc, eskootr, electric racing
What you need to know about personal injury cover as a racing driver
What you need to know about personal injury cover as a racing driver

Guest post written by Peter Jackaman from Jackaman Insurance Services Ltd.

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BusinessRM AdminAugust 7, 2024insurance
Start thinking outside the box for sponsorship success
Start thinking outside the box for sponsorship success

As a racing driver, you need to stand out. It’s time to start thinking outside the box when it comes to motorsport sponsorship.

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Advice and Ideas, SponsorshipJess ShanahanJanuary 2, 2024sponsorship pitch, stand out
How to find a hook for your motorsport sponsorship pitch
How to find a hook for your motorsport sponsorship pitch

As a racing driver, you need a hook. Here’s some advice to get you started.

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Advice and Ideas, PitchingJess ShanahanDecember 19, 2023hook, pitching
How to get press coverage as a racing driver
How to get press coverage as a racing driver

Press coverage could make your career, here’s why it’s so important and what you need to know about securing it.

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Advice and Ideas, PRJess ShanahanDecember 12, 2023branding, stand out, PR, press release
Racing Mentor Named Diversity and Inclusion Champion 2023
Racing Mentor Named Diversity and Inclusion Champion 2023

We’ve been awarded the title of Diversity and Inclusion Champion by Business Awards UK!

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NewsRM AdminJuly 3, 2023news, LGBTQ+
Can you get sponsorship without big TV numbers?
Can you get sponsorship without big TV numbers?

To get motorsport sponsorship without big TV numbers, you need to understand what a sponsor really wants.

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Advice and Ideas, SponsorshipJess ShanahanJune 5, 2023tv coverage
Tax implications of sponsoring your child's racing career
Tax implications of sponsoring your child's racing career

This is the second in a series of articles on UK tax for racing drivers. Here’s what you need to know about sponsoring your child’s racing career.

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Sponsorship, Business, Advice and IdeasJames TaylorMay 29, 2023tax, accountancy, uk tax
How to deal with rejection on a sponsorship pitch
How to deal with rejection on a sponsorship pitch

When you’re pitching for racing sponsorship, rejection can be tough. Here’s some advice.

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Advice and Ideas, PitchingJess ShanahanMay 18, 2023mental health, mindset
What to look for when researching potential sponsors
What to look for when researching potential sponsors

Your research will determine how you pitch to potential sponsors. Here’s what you need to look for.

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Advice and Ideas, Pitching, SponsorshipRose ReidApril 11, 2023research
Can you become a racing driver with no money?
Can you become a racing driver with no money?

Can you really become a racing driver with no money? While it isn’t easy, it is possible. Keep reading for ideas on how to get started.

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Advice and IdeasRose ReidApril 3, 2023get stated racing
Should you ask for product sponsorship instead of cash?
Should you ask for product sponsorship instead of cash?

Of course, we all want cash to go racing, but sometimes product sponsorship can work in your favour too.

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Jess ShanahanMarch 15, 2023
Racing Mentor founder joins Motorsport UK’s LGBTQ+ Committee
Racing Mentor founder joins Motorsport UK’s LGBTQ+ Committee

As active supporters and champions of motorsport inclusivity, we are excited to announce Jess Shanahan’s recent appointment to Motorsport UK's LGBTQ+ Expert Committee.  

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NewsJess ShanahanFebruary 28, 2023Motorsport UK, inclusivity, LGBTQ+
How to get more Instagram followers as a racing driver
How to get more Instagram followers as a racing driver

Instagram is a powerful platform for building a following and promoting your racing brand. However, getting more followers on Instagram can be challenging, especially with so much competition out there. But with good content and a consistent posting strategy, you can grow your following and increase your reach.

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Advice and IdeasJess ShanahanFebruary 16, 2023instagram, social media, engagement
Fast Feb is back (with a difference)
Fast Feb is back (with a difference)

Fast Feb is back but it’s looking a little different for 2023!

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News, Advice and IdeasJess ShanahanJanuary 30, 2023Fast Feb, social media
Flow-state thinking: The secret to shaving off seconds
Flow-state thinking: The secret to shaving off seconds

Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders.

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Mindset, Advice and IdeasCraig MuirheadDecember 13, 2022mindset, confidence
Tips on creating a racing sponsorship deck
Tips on creating a racing sponsorship deck

Here’s what you need to know about creating a motorsport sponsorship deck that gets results — from content to design and beyond.

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Pitching, SponsorshipJess ShanahanNovember 23, 2022sponsorship deck, sponsorship proposal
Getting sponsored? You need to pay tax
Getting sponsored? You need to pay tax

An article written by James Taylor, Tax Manager at Saffery Champness LLP. It’s important to us here at Racing Mentor that you’re getting accurate information on a variety of subjects that will affect you as a driver.

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Advice and Ideas, SponsorshipRM AdminOctober 31, 2022tax, accountancy
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