Podcast 046: How to get press coverage (by thinking outside the box)
Welcome to the notarised quick reference guide for episode forty-six of the Racing Mentor Sponsorship Podcast. This week: How to get press coverage. Jess and Toby guide you through the challenges of scoring press coverage for your racing brand. With plenty of success stories to share, including real life examples, thinking outside of the box is exactly what will win you the attention of journalists who are excited by your story.
Listen at the links below, or search on your favourite platforms.
Here are the key talking points:
01:11 – Toby and Jess discuss time management and big steps in racing
08:20 – A book recommendation from Jess : The 80/20 Principle (Amazon affiliate link)
11:07 – Getting press coverage
12:04 – Every story has an angle
13:44 – Toby’s aims with his own PR
15:07 – How to widen your goals for media coverage
16:46 – Looking beyond the motorsport niche
19:56 – Jess talks about one of her tier-one media wins
20:46 – What kind of press coverage is valuable to your sponsor?
21:50 – Storytime with Jess (including a press feature with cats)
23:39 – A reminder on relationship building
25:09 – Trade publications
29:24 – The key to it all (niche)
30:46 – Blogs and bloggers
33:21 – Social media influencers
35:45 – YouTube channels
37:17 – Thought leadership to grow your brand
44:15 – Brand (and cause) Ambassador roles
Link Library
Listen Again: Podcast 007: Why drivers should focus on PR
Listen Again: Podcast 002: Thinking outside the box
Ask Jess a question for the show here
Nominate a driver of the week here
Further Resources
Free download: Guide to Local Press Coverage
Take the online sponsorship accelerator: Six Weeks to Success