Sponsorship Resources
Looking for tools and information on motorsport sponsorship? You’re in the right place. Scroll down to find guides, books, videos, and more.
Start Here
These resources are the best place to start if you want to learn from Racing Mentor content.
Racing Mentor Sponsorship Podcast
If you’re looking for some tips across a wide range of topics, start with the Sponsorship Podcast. It’s available wherever you like to listen to your podcasts. In it, Jess and co-host Toby Trice cover everything from how to get started in your sponsorship search to how to close a deal and look after your VIPs during race weekends.
Get Paid to Race
This is the book that has been dubbed ‘the sponsorship bible’ and has helped drivers all over the world secure sponsorship. If you’re looking for advice in an easily digestible format, this is a great place to start. It distills all the concepts of modern sponsorship into a book that will help you reach your goals more quickly.
Free Downloadables
Guide to Local PR
Want to get a bit more attention in the press? This guide takes you through the basics of getting coverage in your local newspapers, magazines, and more.
Karting eBook
Starting your career in karting and need to know how to get sponsorship? This ebook is a great place to start to learn the basics and build a foundation for your career.
Research template
Created to support an episode of the Racing Mentor Podcast, this template will help you keep track of potential sponsors and give you prompts to research them, too.
Templates
Email Pitch Templates
Need a ton of different ways to connect with potential sponsors? Grab these easy copy and paste templates. They include different scenarios so you’re always covered.
Sponsorship Proposal Template
Need a full sponsorship proposal that wows? This template can be edited in a variety of different programmes to make life easy for you.
Contract Templates
Signed a deal? Now is the time to get that contract sorted to manage expectations and give you peace of mind. Take a look at these contact templates created by a sports lawyer.
Courses and Training
Six Weeks to Success
Our flagship sponsorship course has re-opened as online-only, allowing you to go through all the material at your own pace.
LinkedIn as a sponsorship tool
Grab the recording of this webinar that will teach you how to use LinkedIn to connect with and secure sponsors.
Power Hour Coaching Call
One hour with Jess to talk about anything you need. That could be a proposal review or how to approach a sponsor.