Podcast 041: How to use email sponsorship templates

Welcome to the notarised quick reference guide for episode forty-one of the Racing Mentor Sponsorship Podcast. This week: How to use email sponsorship templates. Jess and Toby discuss how templates can streamline your processes, build your outreach confidence, and keep your emails focused on the most relevant information each time, so a potential sponsor will want to know more.

Listen at the links below, or search on your favourite platforms.

Here are the key talking points:

02:10 – How Toby uses templates

03:14 – What are the benefits of using a template?

05:21 – Using structure alongside bespoke messaging

07:00 – Features and benefits

09:00 – Toby’s success email story

12:20 – How Jess created the Racing Mentor email templates

13:35 – A play by play breakdown of a warm-lead template

16:40 – Think about what level of trust is involved

18:42 – Why your email should be shorter than you think

20:08 – Making it personal and showing effort

22:10 – Great examples of effort, interest, and facts that get you noticed

27:35 – Jess recaps the points to remember

Link Library

Shop link: Email Sponsorship Templates
Ask Jess a question for the show here
Nominate a driver of the week here

Further Resources

Listen again:
- 003 How To Research Sponsors
- 004 Features vs Benefits
- 009 How to Craft a Winning Subject Line
- 026 How to Tell if a Sponsor Has Budget to Work with You
Read: Do you need a motorsport proposal template?
Read: Wondering why your pitch isn’t getting a reply?