Podcast 044: How to write a press release
Welcome to the notarised quick reference guide for episode forty-four of the Racing Mentor Sponsorship Podcast. This week: How to write a press release. Jess and Toby agree that press coverage is a great way to get more visibility for your brand. Local and national awareness means conversations with potential sponsors become so much easier. In this episode, Jess and Toby talk you through the art of creating a compelling press release that will be picked up by journalists.
Listen at the links below, or search on your favourite platforms.
Here are the key talking points:
02:28 – How Toby uses press releases
03:40 – Be specific with your story angle
05:10 – Is it timely and relevant?
06:08 – Make it easy for the journalist
08:08 – What format should you follow?
08:45 – Jess explains ‘notes to editors’
10:46 – Including contact details
11:08 – Deep dive part one: Creating a catchy headline
14:06 – Deep dive part two: The first paragraph rule
17:28 – Include quotes to create a human element
19:43 – How to include images (and which ones work)
27:15 – Think about tone and style
29:45 – Racing Mentor’s PR and journalism services
Link Library
Listen Again: Podcast 031: How to make a winning first impression
Listen Again: Podcast 007: Why drivers should focus on PR
Shop link: Email Sponsorship Templates
Ask Jess a question for the show here
Nominate a driver of the week here
Further Resources
Free Download: Guide to Local Press Coverage
Social Links
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