Podcast 043: How to find and understand sponsor goals

Welcome to the notarised quick reference guide for episode forty-three of the Racing Mentor Sponsorship Podcast. This week: How to find and understand sponsor goals. Jess and Toby dive deeper into sponsor goals and why they matter if you want to deliver a bespoke proposal that excites potential sponsors. Learning more about what they want and what they’re working on matters. This helps you see where you could fit in and offer value.

Here are the key talking points:

05:35 – Why their goals make your proposals better

07:45 – What are they trying to do?

09:04 – The website clues to look for

12:08 – Company blogs and newsletters

15:06 – Thinking of offering a track day?

18:20 – Are you desensitized to being a racing driver?

23:35 – Questions you should be asking

32:10 – Formulating a bespoke proposal

38:32 – Measuring and tracking goals, KPI, and ROI

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