Racing Mentor founder Jess Shanahan will be leading a sponsorship workshop on the afternoon of Friday, April 12, at the Circuit of Estoril. Lasting five hours, this exclusive training session will cover topics including sponsorship and branding, among others, to help racing drivers develop sustainable sports careers.
The actual racing side of competing in Europe won't often differ too much from what you're used to in your home country, especially for those of you in the UK.That being said, every championship differs when it comes to parc ferme, pit etiquette, signing on, tyres...
Your blog needs to be so much more than race reports. It needs to show who you are and why you’re special. It’ll be a touchpoint for potential sponsors who want to know more about you and what you can offer.
Business owners and decision markers get so many sales pitches that it’s not always possible to read through every one. They’ll read the first line and decide if they want to continue so this is where you need to hook them. A detailed bio can come later, start by talking about the business.
While monetary sponsorship is the holy grail, don’t sniff at a product-only deal because anything you don’t have to spend to get ready to race can be spent on entry fees, car improvements and further coaching to improve your race craft.
Launching Get Paid to Race at MotorsportDays.LIVE was a fantastic experience. The show was a great chance to meet people, experience some fantastic race cars and sell a few books to boot.