Resources

A regularly updated digital version of the resources pages in Get Paid to Race

Downloadables

Email Sponsorship Checklist

A free download that gives you a simple checklist of things you need to do before sending a pitch email.

Get it here

Sponsorship Email Templates

A set of Racing Mentor pitch templates for hot, warm and cold leads as well as follow ups and phone scripts.

Get yours here

Guide to Local PR

A free Racing Mentor guide to picking up press coverage in local newspapers and magazines.

Get it here

Courses

The Sponsorship Bootcamp

This is a basic course on sponsorship that takes you step-by-step through crafting your first pitch. The Plus version also includes feedback on your pitch too.

Get it here

The Ultimate Guide to PR for Racing Drivers

This is an in-depth course that will teach you how to find high-value press coverage to help you land a sponsorship deal.

Get yours here

10 days to social media growth

This is a course that will take you through 10 days to help you grow your social channels.

Coming soon!

Helpful books

Four-Hour Work Week - Tim Ferriss

This book changed my whole outlook on business. For racers, it’s valuable because it teaches you to become more productive. It may also inspire you to set up a side hustle to pay for your racing.

Buy a copy

Sales Bible - Jeffrey Gitomer

I pick up this book whenever I need a reminder of how to qualify a buyer or deal with an objection. It’s a fantastic book for beginners and experienced sales people alike.

Buy a copy

Exit Strategy - Ellory Wells

For those of you looking to quit the daily grind and set up something that complements your racing career, this book will help you plan a realistic exit strategy.

Buy a copy

Exit Strategy - Ellory Wells

This is a book about changing your mindset to money and allowing it to flow to you. It might sound a bit daft, but it’s fantastic at helping you get over any mental blocks that might be stopping you reaching your potential.

Buy a copy

Apps and Tools

SupaPass

This is a company that can help you to launch your own subscription app. If you already have a large audience and want a way to monetise it, this is a good place to start.

Find out more

Bommerang from Gmail

This is a Gmail add-on that allows you to schedule an email for sending later on; it’s handy if you write an awesome pitch at 10pm but need to send it at 8am when it’s more likely to get seen. It can also remind you to follow up on emails that haven’t been replied to.

Find out more

Xero

An easy way to create invoices for sponsors. It also makes things easier when it comes to working out your tax at the end of the year.

Find out more

Sprout Spocial

This is a powerful social media tool that allows you to manage all accounts from one place. It includes powerful analytics tools, but the best thing is the information it gives you on the people who follow you. Great for understanding your audience or researching sponsors.

Find out more

Hashme

This is a phone app that suggests relevant hashtags based on a topic. This is particularly helpful for Instagram.

Find out more

Clockify

A time tracking app that’s useful if you’ve agreed on doing set hours of work per month for a sponsor.

Find out more

Buffer

This is my social scheduling tool of choice.

Find out more

Skype

An important tool for video calls.

Find out more

Canva

A powerful tool that allows you to create your own graphics. Available both online and as an app.

Find out more

Constant Contact

Building an email list is an important part of building your audience and keeping sponsors up-to-date. Constant Contact is an easy-to-use platform that gives you a 60-day free trial to see if you like it.

Find out more

Hubspot

This is a customer relationship management and sales tool. There’s a free version that’s great for keeping all of your pitches and sales processes in one place.

Find out more

Dropbox

A cloud storage tool that makes it easy for you to share images with sponsors or link to a pitch document, without clogging up a busy business owner’s email inbox.

Find out more

Snapseed

A photo editing app that allows you to turn your phone photos into works of art. Great for tweaking an image before posting to social media.

Find out more