“My confidence is now huge” - Kimberly Cram on the Sponsorship Academy

A NASCAR family business

The guiding force behind NASCAR Xfinity driver Dawson Cram and Cram Racing Enterprises, operations manager Kimberley Cram joined cohort one of the Sponsorship Success Academy in September 2021. 

With more than a decade in motorsport, Kevin and Kimberly Cram formed Cram Racing Enterprises in spring 2020 when they saw their youngest child Dawson had inherited a love for NASCAR and was showing some prodigious driving talent all his own. 

Realising that they would need to bring on funding partners to stay competitive, Cram Racing began to look around for ideas and advice. Kimberly quickly found the Racing Mentor Sponsorship Podcast. She says: “The first thing I heard that really resonated with me was that every relationship you pursue, you have to approach it with the mindset of, ‘what can I do for them?’”

When the Sponsorship Success Academy opened for presale in September 2021, Kimberly was quick to sign up, knowing the live teaching schedule and community learning environment would positively impact her understanding of modern-day sponsorship.

She explains what was so beneficial about the course: “Having the tools to really map out a plan for seeking sponsorship, being able to navigate the journey from researching a sponsor's goals, reaching out to them… all the way through to being able to sign a contract.”

The results

With Cram Racing able to sign a big sponsor deal during the course, Kimberly recognised that her outlook had changed. She says: “(My) confidence is huge. So much of this course was about delivering confidence to the student, and I know how to deliver value to these people.”

Kimberly continues to recognise the value a year down the line. “The Sponsorship Success Academy is worth the investment, tenfold,” she says. “It's an investment in yourself, an investment in your race team. These are tools that not only help you navigate sponsorship in motorsport, but they help you navigate relationships in business and in life. You’ll come away from it feeling like you really did something great.”

If you’re managing the business ambitions of a driver or team, the Sponsorship Success Academy offers game-changing skills that can transform your confidence when it comes to finding and securing sponsorship.

Enrollment is now open for Cohort 02 (sales close 30 Aug 2022). From 1st Sept 2022, you’ll learn how to build your team’s brand, win new partnerships, and become confident in what you offer on and off track. Take a look at the course curriculum to decide if it could help you too.