Who and what is the Racing Mentor?

What do you do?

This website is full of free content that will help you to fund your racing career but it goes beyond simple blog posts. There are podcasts in the making and I have special content available to anyone who subscribes to the Racing Mentor newsletter (click here!).

In addition to all this, I have limited time available to offer one-on-one mentoring sessions that involve some Skype time with me, email support and the odd Whatsapp chat too. There’s lots more premium content and assistance to come in the future too.

In short, I can teach you to find sponsors to take your racing career to the next level.

What are the sessions like?

Each session is tailored to you so before we even start I’ll ask you to fill out a form that will let me get to know who you are and what you’re looking to get from sponsors. The first session will allow me get to know you a bit more and determine what you’ve been doing so far. I’ll be able to guide you on where you’ve been going wrong and will give you some tips. We can even look at a previous email you’ve sent to a potential sponsor.

In the second session we’ll work together to target a suitable business (or handful of businesses, depending on how we get on). I’ll teach you to establish your offering, build a list, connect with people, write a winning pitch and follow up.

That’s the basic package but I also offer two extra sessions, one where we write the pitch email and follow up together and another where I check in with you after a month to see how you’re getting on. I’ll tweak your approach and give you some more ways to find the people who might want to support you.

Former team boss, journalist and PR

I’ve worked with teams and drivers across a number of series and back when I worked in karting, I made all the same mistakes you did. I was finding my feet but over the years I’ve honed my sales skills and worked out an approach that has a great success rate.

As for the out-of-work stuff, I like V8s, high heels and strong cups of tea. Race tracks are my happy place. Oh, and I make videos about cars.

Have your say

Let us know what you find challenging when it comes to searching for sponsors. You'll help shape content on Racing Mentor while getting your questions answered.

You could also win a P2 mentoring session!

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Jess Shanahan


Find out more about Jess over on www.jessshanahan.com

© 2016 Jess Shanahan.

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