Kick it up a gear

Start your hunt for new sponsors today

Free articles and tools to help you get started

The latest from the Racing Mentor blog and podcast

Join the Sponsorship Bootcamp for FREE

The Sponsorship Bootcamp has is the product of many hours of work that bring all my knowledge of this industry right to your inbox. It’s four lessons that take you through defining your offering to pitching to a brand.

Podcast 005 – Public speaking tips with Chris Dawes

Listen to this latest episode with Chris to get a few tips on controlling your nerves and structuring a talk but most importantly, listen to why you should be doing all these things and how it could help you to pick up sponsorship.

A one-on-one approach

The mentorship program will give you one-on-one support to help you find new sponsors for your racing career.

Getting to know you

Fill out a short form with your racing background, sponsorship efforts so far and your preferred session times.

Mentoring begins

You’ll have two, three or four sessions, depending on your package, where I’ll give you the tools to find sponsors.


Support is available on all the packages so I’ll be on hand to help you as you go out into the real world.

Jess Shanahan

Team Boss, PR, Journalist and Mentor

“One of my greatest joys is to see drivers get on track, appear in the press and have the backing to follow their dreams.”

Jess is available for one-on-one mentoring to help you bring in more sponsorship to fund your racing career whether you’re a club driver, about to step up to GT racing or see Formula One as your end goal.

She’s a racing team boss, motoring journalist and PR having worked with the likes of Rebecca Racer, Team Hard, Motorsport Days and more.

Free advice

Sponsorship is about so much more than sending a few cold emails asking for money to go racing.


Email templates


Case studies from drivers on what has worked for them


Long, detailed how-to posts


Quick tips and tricks


Podcasts with interviews

Tailored advice

One-to-one advice across three sessions to help you get to the next level in motorsport.


Free advice to help you find sponsors

Exclusive advice on finding, securing and keeping sponsors, all in the Racing Mentor newsletter.

Sign up

Jess Shanahan


Find out more about Jess over on

© 2016 Jess Shanahan.

Let’s get social