Kick it up a gear

Start your hunt for new sponsors today

Free articles and tools to help you get started

The latest from the Racing Mentor blog and podcast

How to maximise your track-side media presence

What’s your story? What’s your personality like? What’re your goals and ambitions? Fans want to connect with you, and if you give them a reason to follow you through countless race weekends, that’s a powerful tool, especially as it puts you in a more marketable position for sponsors.

Coffee: Your secret sponsorship weapon

I shared something from Ramit Sethi of IWT on the Racing Mentor Facebook community page. It gave an example of an email Ramit opened in 30 seconds and shows that coffee is key but not the clincher.

Email templates

7 professional email templates
Plus bonus content worth £40

Pick up hundreds in new sponsorship, just copy and paste these templates.

Jess Shanahan

Team Boss, PR, Journalist and Mentor

“One of my greatest joys is to see drivers get on track, appear in the press and have the backing to follow their dreams.”

Jess is available for one-on-one mentoring to help you bring in more sponsorship to fund your racing career whether you’re a club driver, about to step up to GT racing or see Formula One as your end goal.

She’s a racing team boss, motoring journalist and PR having worked with the likes of Rebecca Racer, Team Hard, Motorsport Days and more.

Free advice

Sponsorship is about so much more than sending a few cold emails asking for money to go racing.


Email templates


Case studies from drivers on what has worked for them


Long, detailed how-to posts


Quick tips and tricks


Podcasts with interviews

Tailored advice

One-to-one advice across three sessions to help you get to the next level in motorsport.


Free advice to help you find sponsors

Exclusive advice on finding, securing and keeping sponsors, all in the Racing Mentor newsletter.

Sign up

Jess Shanahan


Find out more about Jess over on

© 2016 Jess Shanahan.

Let’s get social