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20 things to blog about as a racing driver

Your blog needs to be so much more than race reports. It needs to show who you are and why you’re special. It’ll be a touchpoint for potential sponsors who want to know more about you and what you can offer.

Why you need to stop talking about yourself

Business owners and decision markers get so many sales pitches that it’s not always possible to read through every one. They’ll read the first line and decide if they want to continue so this is where you need to hook them. A detailed bio can come later, start by talking about the business.

Best places to look for product sponsorship

While monetary sponsorship is the holy grail, don’t sniff at a product-only deal because anything you don’t have to spend to get ready to race can be spent on entry fees, car improvements and further coaching to improve your race craft.