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Get Paid to Race workshop to take place at Estoril Circuit

Racing Mentor founder Jess Shanahan will be leading a sponsorship workshop on the afternoon of Friday, April 12, at the Circuit of Estoril. Lasting five hours, this exclusive training session will cover topics including sponsorship and branding, among others, to help racing drivers develop sustainable sports careers.

20 things to blog about as a racing driver

Your blog needs to be so much more than race reports. It needs to show who you are and why you’re special. It’ll be a touchpoint for potential sponsors who want to know more about you and what you can offer.

Why you need to stop talking about yourself

Business owners and decision markers get so many sales pitches that it’s not always possible to read through every one. They’ll read the first line and decide if they want to continue so this is where you need to hook them. A detailed bio can come later, start by talking about the business.