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While monetary sponsorship is the holy grail, don’t sniff at a product-only deal because anything you don’t have to spend to get ready to race can be spent on entry fees, car improvements and further coaching to improve your race craft.
Business owners and decision markers get so many sales pitches that it’s not always possible to read through every one. They’ll read the first line and decide if they want to continue so this is where you need to hook them.
Building your brand is an important part of your career in motorsport. It doesn’t matter if you’re a racing driver, business owner, or someone looking for another career in the industry.