Get Paid to Race workshop to take place at Estoril Circuit

Racing Mentor founder Jess Shanahan will be leading a sponsorship workshop on the afternoon of Friday, April 12, at the Circuit of Estoril.

Lasting five hours, this exclusive training session will cover topics including sponsorship and branding, among others, to help racing drivers develop sustainable sports careers.

Limited to 50 participants, the “Get Paid to Race” workshop costs € 100 or € 80 for FPAK graduates.

Taking over the last decade as one of the most dynamic players in national motorsport, CRM Motorsport is taking another step in this direction by promoting the “Get Paid to Race” workshop, which takes place next Friday, April 12, at the Circuit of Estoril beginning at 2:30 p.m.

For the pilots and teams, this exclusive training event will be addressed by journalist and British author Jess Shanahan, who specializes in motorsport marketing and is the founder of the Racing Mentor project.

Unveiled in Portugal, the initiative will take place in the VIP Lounge of the Estoril Circuit, with the support of Kia Portugal, Portuguese Federation of Motor Sports and Karting (FPAK), Motorcycle Federation of Portugal (FMP), Estoril Circuit, Motor Club Estoril, Movielight and Andreia Pinto.

“After a decade in which we were closely linked to motorsport in the most varied aspects, we saw the difficulties that the pilots had in maintaining their careers. We decided it was time to contribute again to the projection and professionalization of the sport through a workshop that would help them in this goal,” says CRM Motorsport CEO Tiago Raposo Magalhães.

“We believe that Jess’s knowledge will give participants a set of fundamental tools that will impact their projects, as well as national motorsport.

“We are not alone in this journey and so I want to thank all the partners involved who, from the first moment, wanted to join this initiative,” he concludes.

With a price of € 100, or € 80 for FPAK and FMP licensees, pilots and teams wishing to secure their place in this action limited to 50 seats must formalize their registration by April 10 to At the end of the workshop, all participants will receive a certificate of attendance and will be able to purchase the book “Get Paid To Race” at a special price.

Read the original announcement in Portuguese here.

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If you’d like to run a sponsorship or branding workshop for your team or championship, please email for details.