What’s in the Racing Mentor book?

Get Paid to Race covers everything you need to know about sponsorship including:

• How you can build your audience to attract sponsors
• Why advertising on a car doesn’t work
• How to identify a sponsor’s goals
• How to sell the benefits
• How to land the biggest deal of your racing career

The book is due to launch in November and will retail for £15.99 but I’m giving you the chance to preorder the book for £12.99.