Available as an ebook or paperback, this is the book that’s been hailed as ‘the sponsorship bible’ by racing drivers around the world. In it, you’ll learn how to build your brand and get noticed, build relationships with potential partners, secure sponsorship and renew them year-after-year, meaning you’ll get on track and stay there. Get your copy here.
For drivers serious about taking their career to the next level, I offer sponsorship coaching, media training and mentoring. These are tailored to you and each session is different based on your needs.
Whether you are looking to move from karting to cars, need to take the next step up the ladder, or have been offered a unique opportunity that you need to raise funds for, coaching can help bring in the right kind of audience, contacts and cash.
I also offer media training sessions, ongoing text and email support, proposal reviews, website development, and sponsorship pack design.
How do I know what I can offer a sponsor?
Sponsorship is about so much more than offering space on the car. It’s about how you can put your sponsor in front of their target audience, increase their sales and build brand awareness. This can be done through events, social media, trade show, written content, photography, videos and so much more.
How do I find the decision maker?
LinkedIn is a great resource for finding the decision maker within a company but if that fails, a quick phone call to the business works wonders.
How do I write an email that people will respond to?
Focus on the business’ goals and what you can do for them. At the end of the email, include a call-to-action that gives them a reason to reply to you. All the resources above will help you craft an impressive pitch.
Will you find me sponsors?
No. The purpose of Racing Mentor is to teach you to do this yourself. Why pay someone a hefty retainer and commission when you can learn to find that money yourself?
Get in touch
The coaching was one of the best things we have done, as it has given us all a boost of confidence in how to approach people and businesses. The support after the session has been 100%. We have had lots more questions, without a problem Jess has been there to answer them via email or text.
The coaching would be suitable for all ages, Jess is very much a people person with lots of confidence and is very very good at what she does. Anyone who was to book with Jess would learn so much without a doubt.