Racing drivers
Find new sponsors. Do more for existing partners. Get on track.
Sponsorship advice and opportunities straight to your inbox
Sponsorship Bootcamp
The Sponsorship Bootcamp is designed to teach you the basics of searching for sponsorship. If you’re new to the search, this is the best place to start. It’s an affordable course that will take you through defining your offering, researching potential sponsors, writing the pitch and following up. Sign up here.
Pre-pitch checklist
Make sure you get the pitch email right every time. This pre-pitch checklist will take you through everything a sponsorship email should contain, from the name of the decision maker through to a winning call-to-action that encourages your prospect to consider your proposal and respond. Download it here.
Email templates
If you’re struggling to write a pitch email to a potential sponsor, these email templates will help. They’ll take you through a number of emails designed to get the attention of a sponsor, keep them interested, follow up and close the deal. All you have to do is copy and paste. Find out more here.
The ultimate guide to PR for racing drivers
If you’re looking to take your PR efforts further, this is the course for you. It’ll take you through how to secure press coverage within the national and motorsport media as well as online, on television and on the radio. Find out more here.
Free guide to local PR
PR is so important for any racing career. Learning the basics of picking up local media coverage is a fantastic place to start as it’ll set you up for wider coverage in the future, as well as introduce you to potential new sponsors. Don’t miss out on this valuable tool. Download your guide here.
Articles and interviews
Over on the Racing Mentor blog you’ll find all sorts of articles and interviews on subjects such as sponsorship, branding, PR and race craft. The blog is updated regularly with new content, check it out here.
One-on-one coaching
For drivers serious about taking their career to the next level, I offer sponsorship coaching, media training and mentoring. These are tailored to you and each session is different based on your needs.
Whether you are looking to move from karting to cars, need to take the next step up the ladder, or have been offered a unique opportunity that you need to raise funds for, coaching can help bring in the right kind of audience, contacts and cash.
I also offer media training sessions, ongoing text and email support, proposal reviews, website development, and sponsorship pack design.
“The coaching was one of the best things we have done, as it has given us all a boost of confidence in how to approach people and businesses.”
FAQs
How do I know what I can offer a sponsor?
Sponsorship is about so much more than offering space on the car. It’s about how you can put your sponsor in front of their target audience, increase their sales and build brand awareness. This can be done through events, social media, trade show, written content, photography, videos and so much more.
How do I find the decision maker?
LinkedIn is a great resource for finding the decision maker within a company but if that fails, a quick phone call to the business works wonders.
How do I write an email that people will respond to?
Focus on the business’ goals and what you can do for them. At the end of the email, include a call-to-action that gives them a reason to reply to you. All the resources above will help you craft an impressive pitch.
Will you find me sponsors?
No. The purpose of Racing Mentor is to teach you to do this yourself. Why pay someone a hefty retainer and commission when you can learn to find that money yourself?
Join the Racing Mentor Sponsorship Community
Coffee: Your secret sponsorship weapon
Coffee is a powerful tool for grabbing someone’s attention and getting them to agree to a meeting but you need to have a hook. Read more.
Why you need to stop begging for sponsorship on social media
Stop begging for sponsorship, it doesn’t work. Here are some ways to improve your social posts and attract new sponsors. Read more.
The importance of image
Whether you have employed the services of a photographer or you are just starting out taking shots yourself, there are a few key things that you should be looking for when taking photos to be used online or for print. Read more.
Get in touch
If you have any questions or would like to book a coaching session, fill out the form on the left or email jess@racingmentor.com.
We all learned a lot as a family from the day-long coaching session. Jess has lots of great ideas, plenty of professional ways to approach potential sponsors, and has lots of experience.
The coaching was one of the best things we have done, as it has given us all a boost of confidence in how to approach people and businesses. The support after the session has been 100%. We have had lots more questions, without a problem Jess has been there to answer them via email or text.
The coaching would be suitable for all ages, Jess is very much a people person with lots of confidence and is very very good at what she does. Anyone who was to book with Jess would learn so much without a doubt.
I’ve recently picked up a new sponsor, Racinglines, after pitching to them with the things I learned from Racing Mentor. I was then approached by a local clothing company who are now onboard with us designing our own range for Team Holmes and I have been asked to write up a bit about the team’s journey so far for a magazine feature!