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We’re working on a motorsport photography course that will not only teach you the technical skills needed but will also take you through how to start a business, get accreditation and be paid for your work.
This article looks at what businesses expect from racing drivers in order to get measurable results. I spoke with automotive marketing expert Vikki Little of Feisty Consultancy about what businesses are looking for in an approach from racing drivers.
I get messages almost daily with people lamenting about how they’ve tried searching for sponsorship but it’s just not working. Most drivers are willing to admit that they’re doing something wrong but a handful thinks everyone is to blame but them. Let me tell you this. It is you and you are doing something wrong. But that’s OK because you’re here and we’re going to fix it.
I’ve heard a lot of businesses say they’ve sponsored racing drivers (or teams, or race series) and not really got anything back from it. That’s not right. Business owners, this is what you should expect from working with a racing driver.
Motorsport Journalism Course
No time to retrain at university?
Need to find your niche as a journalist?
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This course is designed to help you realise your dream of becoming a motorsport journalist. No matter what people say, a career in this industry isn’t down to luck. It’s down to the right knowledge and a lot of hard work. You’ll get feedback from me, a working motorsport journalist, to help you achieve your dream and stay on track.