Understanding what businesses want

Understanding what businesses want

Understanding what sponsors want An interview with automotive marketing expert Vikki Little I recently wrote an article on what businesses should expect when they work with a racing driver. It looked at how businesses could leverage motorsport marketing as a valuable...
How to get fit for racing

How to get fit for racing

How to get race-fit An interview with head of human performance at Strakka Racing, Dean Fouache 7 We all know that your fitness affects your performance in a race car. It doesn’t matter if you race a swish single seater, a prototype or a retro hot hatch, if...