by Jess Shanahan | Oct 28, 2018 | Advice, Business, Careers
How to manage your mental health in motorsport Motorsport doesn’t usually offer a normal nine-to-five schedule. You’ll work long hours, weekends and evenings. As with any job, sometimes you’ll be around people you love, sometimes you won’t. The...
by Jess Shanahan | Sep 24, 2018 | Advice, Business, Careers, Sales tips
How I made £21,000 on LinkedIn LinkedIn has been a really valuable tool for me as a professional. I regularly pick up work on there are have a lot of relevant high-profile people connecting with me. I now have over 6000 connections and while numbers aren’t...
by Jess Shanahan | Sep 14, 2018 | Advice, Business, Careers, Racing, Social Media, Sponsorship
How to create a winning brand image Your Message | Your Look | Your Actions ; Building your brand is an important part of your career in motorsport. It doesn’t matter if you’re a racing driver, business owner, or someone looking for another career in the...
by Jess Shanahan | Aug 24, 2018 | Business, Case studies
Case study: Sam Maher-Loughnan Motorsport business planning 7 The problem Sam needed to refine a business plan for a group of companies he was launching including The Supercar Clinic and The Stunt School. The solution A consultancy session where we went through...
by Jess Shanahan | May 24, 2018 | Advice, Business
What to expect from sponsoring a racing driver Advice for businesses I’ve heard a lot of businesses say they’ve sponsored racing drivers (or teams, or race series) and not really got anything back from it. Unless you are truly supporting that driver out of the...
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