Understanding what businesses want

Understanding what businesses want

Understanding what sponsors want An interview with automotive marketing expert Vikki Little I recently wrote an article on what businesses should expect when they work with a racing driver. It looked at how businesses could leverage motorsport marketing as a valuable...
How to sell yourself in motorsport

How to sell yourself in motorsport

How to sell yourself in motorsport List your achievements and don't be shy Whether you’re a racing driver, are looking for your big break in the industry, or are moving up the motorsport career ladder, it’s important that you learn how to sell yourself. Being modest...