Get Paid to Race workshop to take place at Estoril Circuit

Racing Mentor founder Jess Shanahan will be leading a sponsorship workshop on the afternoon of Friday, April 12, at the Circuit of Estoril. Lasting five hours, this exclusive training session will cover topics including sponsorship and branding, among others, to help racing drivers develop sustainable sports careers.

20 things to blog about as a racing driver

Your blog needs to be so much more than race reports. It needs to show who you are and why you’re special. It’ll be a touchpoint for potential sponsors who want to know more about you and what you can offer.

Why you need to stop talking about yourself

Business owners and decision markers get so many sales pitches that it’s not always possible to read through every one. They’ll read the first line and decide if they want to continue so this is where you need to hook them. A detailed bio can come later, start by talking about the business.

Best places to look for product sponsorship

While monetary sponsorship is the holy grail, don’t sniff at a product-only deal because anything you don’t have to spend to get ready to race can be spent on entry fees, car improvements and further coaching to improve your race craft.

How to manage your mental health in motorsport

Motorsport doesn’t usually offer a normal nine-to-five schedule. You’ll work long hours, weekends and evenings. As with any job, sometimes you’ll be around people you love, sometimes you won’t. The work can be physical and demanding. You’ll get tired and drink too much coffee. Sometimes you’ll feel battered and bruised.

How to prepare for the Ginetta Scholarship

The Ginetta Junior Scholarship offers one of the biggest prizes in UK motorsport. The competition is fierce so here’s some advice on how to prepare.

How I made £21,000 using LinkedIn

I set out to up my LinkedIn sales game by learning from everyone else’s mistakes. I created a message template that gave obvious benefit to the prospect, explained exactly what I could do and gave a firm call to action. This template helped me to make £21,000 from one client.

How to create a winning brand image

Building your brand is an important part of your career in motorsport. It doesn’t matter if you’re a racing driver, business owner, or someone looking for another career in the industry. Your brand helps people to identify with you and tells the world where you fit in.

Racing Mentor to launch sponsorship book

Get Paid to Race is the ultimate guide to motorsport sponsorship. The industry has changed over the years and racing drivers need to really think about what they can offer a business beyond a sticker on a car.

Understanding what businesses want

This article looks at what businesses expect from racing drivers in order to get measurable results. I spoke with automotive marketing expert Vikki Little of Feisty Consultancy about what businesses are looking for in an approach from racing drivers.

Racing Mentor to launch sponsorship book

Get Paid to Race is the ultimate guide to motorsport sponsorship. The industry has changed over the years and racing drivers need to really think about what they can offer a business beyond a sticker on a car.

Understanding what businesses want

This article looks at what businesses expect from racing drivers in order to get measurable results. I spoke with automotive marketing expert Vikki Little of Feisty Consultancy about what businesses are looking for in an approach from racing drivers.

Five reasons you’re not getting sponsored

I get messages almost daily with people lamenting about how they’ve tried searching for sponsorship but it’s just not working. Most drivers are willing to admit that they’re doing something wrong but a handful thinks everyone is to blame but them. Let me tell you this. It is you and you are doing something wrong. But that’s OK because you’re here and we’re going to fix it.

What to expect from sponsoring a racing driver

I’ve heard a lot of businesses say they’ve sponsored racing drivers (or teams, or race series) and not really got anything back from it. That’s not right. Business owners, this is what you should expect from working with a racing driver.

Joining Team Holmes Motorsport at Silverstone

I’ve been following Nick Holmes for a while now, keeping a close eye on his progress with the Vauxhall Vectra he’s been building from he ground up for the past five years. At Silverstone, the dream came reality as he got out on track in the car for the...