Racing Mentor to launch sponsorship book

Get Paid to Race is the ultimate guide to motorsport sponsorship. The industry has changed over the years and racing drivers need to really think about what they can offer a business beyond a sticker on a car.

Understanding what businesses want

This article looks at what businesses expect from racing drivers in order to get measurable results. I spoke with automotive marketing expert Vikki Little of Feisty Consultancy about what businesses are looking for in an approach from racing drivers.

Five reasons you’re not getting sponsored

I get messages almost daily with people lamenting about how they’ve tried searching for sponsorship but it’s just not working. Most drivers are willing to admit that they’re doing something wrong but a handful thinks everyone is to blame but them. Let me tell you this. It is you and you are doing something wrong. But that’s OK because you’re here and we’re going to fix it.

What to expect from sponsoring a racing driver

I’ve heard a lot of businesses say they’ve sponsored racing drivers (or teams, or race series) and not really got anything back from it. That’s not right. Business owners, this is what you should expect from working with a racing driver.

How to sell yourself in motorsport

Whether you’re a racing driver, are looking for your big break in the industry, or are moving up the motorsport career ladder, it’s important that you learn how to sell yourself. Being modest is all well and good but it’s not going to land you a sponsor or...

Five reasons why racing drivers need PR

PR helps you to establish a rapport between your brand and the public. For large businesses, this can be as complex as community relations, crisis management and media events but, for the most part, it’s much more simple for a racing driver or team.

Sales basics for racing drivers

If you don’t have a sales background this can be really tricky and if you’re not used to getting on the phone and pestering people, it’s going to be even harder to get in touch with those that truly could benefit from what you’re doing.

Grab first access to the Ultimate Guide to PR for Racing Drivers

Learn how to pick up press coverage as a racing driver.; from your local newspaper through to national glossy lifestyle magazines.

Racing Mentor joins forces with Student Motorsport

We’re pleased to announce that we’re teaming up with Student Motorsport, a portal that helps students make their way into a motorsport career. The partnership with usher in a new era of Racing Mentor courses for drivers and engineers.

8 questions you should ask before hiring a coach

Maybe you're a racing driver looking to take that step up, improve your race craft or get more confident in front of the media. Or perhaps you're looking for a career change to get into the exciting world of motorsport. Or, maybe, you already run a...

How to sell yourself in motorsport

Whether you’re a racing driver, are looking for your big break in the industry, or are moving up the motorsport career ladder, it’s important that you learn how to sell yourself. Being modest is all well and good but it’s not going to land you a sponsor or...

Why the grid girl debate is far more complex than we think

I find this argument about grid girls very tricky and I don’t think it’s as simple as yes we should have them or no we shouldn’t. I recently spoke about it on BBC radio and I think the host wanted me to take a stance one way or the other but I couldn't....

Looking back on 2017

This year was my first full year running Racing Mentor and it’s been an absolute blast. Coaching drivers, creating courses and writing articles about motorsport sponsorship, careers, PR and journalism fits so wonderfully into my jet-setting lifestyle that I couldn’t have hoped for more from the business.

Five reasons why racing drivers need PR

PR helps you to establish a rapport between your brand and the public. For large businesses, this can be as complex as community relations, crisis management and media events but, for the most part, it’s much more simple for a racing driver or team.

Motorsport Gift Guide

Looking for the perfect gift for the petrol head in your life, or just want some inspiration for your own wishlist? Look no further. This is a gift guide for racing drivers, anyone with motorsport ambitions and all of us who love the sport.