Get Paid to Race will launch at Silverstone during the MotorsportDays.LIVE event on Friday 2nd and Saturday 3rd November. This is the perfect event to launch a book designed to help racing drivers land the biggest sponsorship deal of their careers. The...
I set out to up my LinkedIn sales game by learning from everyone else’s mistakes. I created a message template that gave obvious benefit to the prospect, explained exactly what I could do and gave a firm call to action. This template helped me to make £21,000 from one client.
Building your brand is an important part of your career in motorsport. It doesn’t matter if you’re a racing driver, business owner, or someone looking for another career in the industry. Your brand helps people to identify with you and tells the world where you fit in.
I’ve worked with Sam for a while now on everything from sponsorship consultancy through to business planning. When he was in the process of building his businesses, he realised the need for a professional business plan.
Get Paid to Race is the ultimate guide to motorsport sponsorship. The industry has changed over the years and racing drivers need to really think about what they can offer a business beyond a sticker on a car.
This article looks at what businesses expect from racing drivers in order to get measurable results. I spoke with automotive marketing expert Vikki Little of Feisty Consultancy about what businesses are looking for in an approach from racing drivers.