Getting press coverage as a racing driver can be difficult and those that do see some success are often limited to their local press, as well as the odd mention in the usual motorsport publications. The better a driver you are, the more your name will appear but, really, that’s not enough to sway a sponsor to jump on board.
Press coverage is one of the most valuable things you can offer to a potential sponsor but it can also get you noticed in this wide, competitive world. Drivers with a wide, diverse audience as are valuable to sponsors but also to teams, championships and other partners, so bear that in mind.
What is the Ultimate Guide to PR for Racing Drivers?
This is a brand new course from Racing Mentor that’s been built from my experience as a PR, as well as working with drivers from all walks of life. I’ve been asking you what you struggle most with and have covered it all in the final course.
Why is this first access?
I like to open my courses up to a handful of students while they’re in development. This gives me a small core group to work with to make sure the course is the best it can be. In return, you get a hefty discount off the full price, get to help shape Racing Mentor content and have me on hand to answer any questions that get you closer to appearing in your dream publications.
How much does it cost?
The early access is just £40. That gives you lifetime access, even after the course is completed. The usual 30-day money back guarantee also still applies.
What will I learn?
How to find journalist contact details
How to make journalists come to you
How to be newsworthy
How to get coverage beyond your local press
How to write a press release
The importance of images
And so much more. There’s loads of content still live with new modules being added every day.
How long do I have to make up my mind?
The full course will go live during the first week in December, this is when the price will go up.