Former team boss, journalist and PR

I’ve worked with teams and drivers across a number of series and over the years I’ve honed my sales skills and worked out an approach to sponsorship that has a great success rate. As well as being a motorsport consultant, I’m also a journalist and PR.

As for the out-of-work stuff, I like V8s, high heels and strong cups of tea. Race tracks are my happy place. Oh, and I make videos about cars.

Contact: | Tel: 01603 859887

Sponsorship advice and opportunities straight to your inbox

It’s time for you to climb the ladder

No matter where you are in your career, there’s something Racing Mentor can help with, from basic advice through to PR services, coaching and beyond.


The Racing Mentor courses are designed to teach you important skills that will help you find sponsorship, be confident in front of the media, and start picking up press coverage that will attract the right attention. See the full course list here.


You’ll find plenty of free articles and guidance on the Racing Mentor blog. We’ve also created some sponsorship email templates to help you nail that pitch from first contact.

Group coaching

The Racing Mentor Mastermind is a coaching group that meets every two weeks to keep you accountable, share advice and make sure you hit your goals. It’s suitable for business people, racing drivers and those looking for a career in the industry. Apply to join.

Sponsorship coaching

Need a huge chunk of sponsorship quickly? This is the fastest way to get guidance, build your brand and start bringing sponsors to you. Each session is bespoke and tailored to your needs.

Media training

Need to be more confident in front of the media? These bespoke sessions are designed to help you bring more energy on camera, get confident speaking to large groups and portray your racing brand in the strongest way possible.

Careers and business coaching

No matter what you’re doing in motorsport, a coaching package could help you reach your goals, develop as a professional, make more money and live your dream.

Public relations

If you want to reach more people, attract high-value sponsors and need someone to manage your media presence, we offer services from simple press release writing through to full-service PR.

Jess Shanahan


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© 2016 Jess Shanahan.

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