Formula One enters into esports

Gfinity Partnership Will Deliver the Formula 1 Esports Series

Gfinity, a leading international esports company, today announces that it has been appointed as the esports partner for Formula 1, to deliver the Formula 1 Esports Series. For the very first time, Formula 1 fans and gamers will have the chance to compete against each other with the same target as the 20 real Formula 1 drivers: to become World Champion! The competition, starting in September 2017, will see gamers from all over the world battle it out to uncover the best virtual F1 driver from across the globe.

The 2017 series marks the first year of the annual competition highlighting Formula 1’s long-term investment in esports and gaming as well as its continued ambition to build a greater connect with wider audiences, especially younger fans.

Competitors in the Formula 1 Esports Series will race through three different stages:

1. Qualification events will take place throughout September to determine the quickest 40 drivers who will then progress to the live semi-final events
2. The semi-final event will be broadcast live from the Gfinity Esports Arena in London on 10th and 11th October
3. The top 20 drivers will progress to the spectacular finals, which will be broadcast live at the Yas Marina as part of the 2017 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX on 24th and 25th November

At the end of a three-race event, the first Formula 1 Esports Champion will be crowned on the same weekend as the final 2017 Formula 1 Grand Prix.

Alongside the pride and prestige of taking the series crown, the winner will also be the Formula 1 Esports Champion Expert for 2018 and will automatically qualify for the semi-finals of the 2018 Esports Series. On top of that, the 2017 champ will have the opportunity to live the full experience of the Formula 1 world in one of the 21 Grands Prix of the 2018 Championship and become a character in the F1™ 2018 game – a timeless reminder of his/her accomplishment.

Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “This launch presents an amazing opportunity for our business: strategically and in the way we engage fans. First, it’s a growing category with tremendous fan engagement that we’re entering in a big way; and we are proud to have Codemasters and Gfinity joining us on this ride. Of course as we do in Formula 1, we’ll continue to evolve and innovate in the way we run this virtual counterpart to the F1 Championship to ensure we provide the most exciting and enjoyable experience we can for our fans.”

Neville Upton, CEO, Gfinity said: “Formula 1 entering esports is a powerful endorsement to how vital it is for cutting edge organisations to consider esports in their digital offering in order to reach the elusive and lucrative millennial fan base. Gfinity has developed a unique & proprietary technical platform, which coupled with our in-depth experience enable us to deliver a world-class turnkey solution for our global partners. We’re very much looking forward to working with Formula 1® on this exciting project”

All the details about the Formula 1 Esports Series and how to compete are available at F1esports.com.

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