Become more than just a ROI calculation

Automotive chemical company LIQUI MOLY recently announced its increased investment in the UK and this was a great chance for me to catch up with the brand to talk about its sponsorship of touring car teams, MotoGP drivers and winter sports events.

How to find sponsors: An insight into my process

If I’m sitting down for a hustle session, I have a pretty specific way of going about things. Everyone is different but I thought a little insight into my process would give you an idea of how it’s done.

Sales basics for racing drivers

If you don’t have a sales background this can be really tricky and if you’re not used to getting on the phone and pestering people, it’s going to be even harder to get in touch with those that truly could benefit from what you’re doing.

Don’t make these mistakes when contacting sponsors

We’ve all been there, sending amazing sponsorship pitches but hearing absolutely nothing. It’s disheartening but there is a way to combat this and it’s about more than the volume of emails you send out.

Racing Mentor partners with Team Holmes Motorsport

Results from the Sponsorship Bootcamp and how it has brought Racing Mentor and Team Holmes Motorsport together.

Should you ask for product sponsorship instead of cash?

There are plenty of benefits to getting product sponsorships, especially if it’s early on in your career. Before I touch on how to approach a company for this kind of partnership, here’s some reasoning behind the benefits with some experiences of my own.

Five reasons why racing drivers need PR

PR helps you to establish a rapport between your brand and the public. For large businesses, this can be as complex as community relations, crisis management and media events but, for the most part, it’s much more simple for a racing driver or team.

8 questions you should ask before hiring a coach

Maybe you're a racing driver looking to take that step up, improve your race craft or get more confident in front of the media. Or perhaps you're looking for a career change to get into the exciting world of motorsport. Or, maybe, you already run a...

The ultimate guide to becoming a racing driver

I wrote a piece for Drivetribe all about becoming a racing driver. It talks about costs, the different license types and sponsorship.

Coffee: Your secret sponsorship weapon

I shared something from Ramit Sethi of IWT on the Racing Mentor Facebook community page. It gave an example of an email Ramit opened in 30 seconds and shows that coffee is key but not the clincher.

How to find your passion in motorsport

Passion often isn’t dictated. Passion comes from trying something and falling in love. If you’re struggling to pick a path, perhaps you haven’t found what you’re passionate about yet. Let’s look at how you go from unsure to a new career path.

The importance of image

In the world of social media and instant posting of images and videos, is there a place for professional images? Motorsport photographer Adam Prescott explores the importance of using the right image to build your brand and present yourself in a way that will attract the right people.

What you can learn from Sébastien Buemi’s outburst

There’s a lot you can learn from Sébastien Buemi’s outburst after the first Montreal ePrix. Motorsport is full of passionate people who have a desire to win. It’s no wonder they react in the way they do. Take a look at the video here.

Should you ask for product sponsorship instead of cash?

There are plenty of benefits to getting product sponsorships, especially if it’s early on in your career. Before I touch on how to approach a company for this kind of partnership, here’s some reasoning behind the benefits with some experiences of my own.

Lessons from an Italian car launch

Despite having been on many press trips, there’s still the odd one that makes me pinch myself. My recent trip to Italy was exactly that when Abarth flew me out to Italy for the launch of the new 695 Rivale, a car launched in collaboration with Riva Yachts.

How to maximise your track-side media presence

What’s your story? What’s your personality like? What’re your goals and ambitions? Fans want to connect with you, and if you give them a reason to follow you through countless race weekends, that’s a powerful tool, especially as it puts you in a more marketable position for sponsors.