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Five reasons why racing drivers need PR

PR helps you to establish a rapport between your brand and the public. For large businesses, this can be as complex as community relations, crisis management and media events but, for the most part, it’s much more simple for a racing driver or team.

The ultimate guide to becoming a racing driver

I wrote a piece for Drivetribe all about becoming a racing driver. It talks about costs, the different license types and sponsorship.

Become more than just a ROI calculation

Automotive chemical company LIQUI MOLY recently announced its increased investment in the UK and this was a great chance for me to catch up with the brand to talk about its sponsorship of touring car teams, MotoGP drivers and winter sports events.

Tell me what you find challenging about sponsorship

If you’re a racing driver and you have thought about seeking sponsorship or are actively trying, I need you.

“Why should businesses give a driver money just to go racing?”

Car Keys understands that when sponsoring a driver or team, there needs to be a benefit.

Don’t make these mistakes when contacting sponsors

We’ve all been there, sending amazing sponsorship pitches but hearing absolutely nothing. It’s disheartening but there is a way to combat this and it’s about more than the volume of emails you send out.

Why you need to stop begging for sponsorship on social media

Stop begging for sponsorship, it doesn’t work. Here are some ways to improve your social posts and attract new sponsors.

Should you ask for product sponsorship instead of cash?

There are plenty of benefits to getting product sponsorships, especially if it’s early on in your career. Before I touch on how to approach a company for this kind of partnership, here’s some reasoning behind the benefits with some experiences of my own.

Find sponsorship at a car show

Autosport and other car shows can be very valuable for racing drivers looking to pick up some support for the season ahead. You need to keep in mind that these businesses are probably being approached by drivers all weekend long so you need something that will help you to stand out.

8 questions you should ask before hiring a coach

Maybe you're a racing driver looking to take that step up, improve your race craft or get more confident in front of the media. Or perhaps you're looking for a career change to get into the exciting world of motorsport. Or, maybe, you already run a...

8 questions you should ask before hiring a coach

Maybe you're a racing driver looking to take that step up, improve your race craft or get more confident in front of the media. Or perhaps you're looking for a career change to get into the exciting world of motorsport. Or, maybe, you already run a...

How to find sponsors: An insight into my process

If I’m sitting down for a hustle session, I have a pretty specific way of going about things. Everyone is different but I thought a little insight into my process would give you an idea of how it’s done.

Land a job with Jaguar Land Rover and Gorillaz

Jaguar Land Rover has hired the first of the next generation of electronics and software engineering geniuses following the recent code-breaking recruitment challenge within the Gorillaz app.

Formula One enters into esports

For the very first time, Formula 1 fans and gamers will have the chance to compete against each other with the same target as the 20 real Formula 1 drivers: to become World Champion! The competition, starting in September 2017, will see gamers from all over the world battle it out to uncover the best virtual F1 driver from across the globe.

How to find your passion in motorsport

Passion often isn’t dictated. Passion comes from trying something and falling in love. If you’re struggling to pick a path, perhaps you haven’t found what you’re passionate about yet. Let’s look at how you go from unsure to a new career path.