Find sponsorship at a car show

Autosport and other car shows can be very valuable for racing drivers looking to pick up some support for the season ahead. You need to keep in mind that these businesses are probably being approached by drivers all weekend long so you need something that will help you to stand out.

How to get fit for racing

We all know that your fitness affects your performance in a race car. It doesn’t matter if you race a swish single seater, a prototype or a retro hot hatch, if you’re fitter than other competitors, you have an advantage. I spoke to Dean Fouache head of human performance at Strakka Racing.

Become more than just a ROI calculation

Automotive chemical company LIQUI MOLY recently announced its increased investment in the UK and this was a great chance for me to catch up with the brand to talk about its sponsorship of touring car teams, MotoGP drivers and winter sports events.

Tailored advice to help you find sponsors

Exclusive advice on finding, securing and keeping sponsors, all in the Racing Mentor newsletter.

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