Autosport and other car shows can be very valuable for racing drivers looking to pick up some support for the season ahead. You need to keep in mind that these businesses are probably being approached by drivers all weekend long so you need something that will help you to stand out.
In the very first episode of the podcast I talk about my career so far and how it’s relevant to you.
We all know that your fitness affects your performance in a race car. It doesn’t matter if you race a swish single seater, a prototype or a retro hot hatch, if you’re fitter than other competitors, you have an advantage. I spoke to Dean Fouache head of human performance at Strakka Racing.
Automotive chemical company LIQUI MOLY recently announced its increased investment in the UK and this was a great chance for me to catch up with the brand to talk about its sponsorship of touring car teams, MotoGP drivers and winter sports events.
Car Keys understands that when sponsoring a driver or team, there needs to be a benefit.
If you’re a racing driver and you have thought about seeking sponsorship or are actively trying, I need you.
Tailored advice to help you find sponsors
Exclusive advice on finding, securing and keeping sponsors, all in the Racing Mentor newsletter.