This year was my first full year running Racing Mentor and it’s been an absolute blast. Coaching drivers, creating courses and writing articles about motorsport sponsorship, careers, PR and journalism fits so wonderfully into my jet-setting lifestyle that I couldn’t have hoped for more from the business.
PR helps you to establish a rapport between your brand and the public. For large businesses, this can be as complex as community relations, crisis management and media events but, for the most part, it’s much more simple for a racing driver or team.
Looking for the perfect gift for the petrol head in your life, or just want some inspiration for your own wishlist? Look no further. This is a gift guide for racing drivers, anyone with motorsport ambitions and all of us who love the sport.
If you don’t have a sales background this can be really tricky and if you’re not used to getting on the phone and pestering people, it’s going to be even harder to get in touch with those that truly could benefit from what you’re doing.
Learn how to pick up press coverage as a racing driver.; from your local newspaper through to national glossy lifestyle magazines.
We’re pleased to announce that we’re teaming up with Student Motorsport, a portal that helps students make their way into a motorsport career. The partnership with usher in a new era of Racing Mentor courses for drivers and engineers.