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The ultimate guide to becoming a racing driver

I wrote a piece for Drivetribe all about becoming a racing driver. It talks about costs, the different license types and sponsorship.

Tell me what you find challenging about sponsorship

If you’re a racing driver and you have thought about seeking sponsorship or are actively trying, I need you.

Why you need to stop begging for sponsorship on social media

Stop begging for sponsorship, it doesn’t work. Here are some ways to improve your social posts and attract new sponsors.

How to find sponsors: An insight into my process

If I’m sitting down for a hustle session, I have a pretty specific way of going about things. Everyone is different but I thought a little insight into my process would give you an idea of how it’s done.

8 questions you should ask before hiring a coach

Maybe you're a racing driver looking to take that step up, improve your race craft or get more confident in front of the media. Or perhaps you're looking for a career change to get into the exciting world of motorsport. Or, maybe, you already run a...

Five reasons why racing drivers need PR

PR helps you to establish a rapport between your brand and the public. For large businesses, this can be as complex as community relations, crisis management and media events but, for the most part, it’s much more simple for a racing driver or team.

Coffee: Your secret sponsorship weapon

I shared something from Ramit Sethi of IWT on the Racing Mentor Facebook community page. It gave an example of an email Ramit opened in 30 seconds and shows that coffee is key but not the clincher.

Find sponsorship at a car show

Autosport and other car shows can be very valuable for racing drivers looking to pick up some support for the season ahead. You need to keep in mind that these businesses are probably being approached by drivers all weekend long so you need something that will help you to stand out.

“Why should businesses give a driver money just to go racing?”

Car Keys understands that when sponsoring a driver or team, there needs to be a benefit.

Sales basics for racing drivers

If you don’t have a sales background this can be really tricky and if you’re not used to getting on the phone and pestering people, it’s going to be even harder to get in touch with those that truly could benefit from what you’re doing.

Joining Team Holmes Motorsport at Silverstone

I’ve been following Nick Holmes for a while now, keeping a close eye on his progress with the Vauxhall Vectra he’s been building from he ground up for the past five years. At Silverstone, the dream came reality as he got out on track in the car for the...

How to sell yourself in motorsport

Whether you’re a racing driver, are looking for your big break in the industry, or are moving up the motorsport career ladder, it’s important that you learn how to sell yourself. Being modest is all well and good but it’s not going to land you a sponsor or...

Why the grid girl debate is far more complex than we think

I find this argument about grid girls very tricky and I don’t think it’s as simple as yes we should have them or no we shouldn’t. I recently spoke about it on BBC radio and I think the host wanted me to take a stance one way or the other but I couldn't....

Looking back on 2017

This year was my first full year running Racing Mentor and it’s been an absolute blast. Coaching drivers, creating courses and writing articles about motorsport sponsorship, careers, PR and journalism fits so wonderfully into my jet-setting lifestyle that I couldn’t have hoped for more from the business.