Coffee: Your secret sponsorship weapon

I shared something from Ramit Sethi of IWT on the Racing Mentor Facebook community page. It gave an example of an email Ramit opened in 30 seconds and shows that coffee is key but not the clincher.

Don’t make these mistakes when contacting sponsors

We’ve all been there, sending amazing sponsorship pitches but hearing absolutely nothing. It’s disheartening but there is a way to combat this and it’s about more than the volume of emails you send out.

Why you need to stop begging for sponsorship on social media

Stop begging for sponsorship, it doesn’t work. Here are some ways to improve your social posts and attract new sponsors.

Find sponsorship at a car show

Autosport and other car shows can be very valuable for racing drivers looking to pick up some support for the season ahead. You need to keep in mind that these businesses are probably being approached by drivers all weekend long so you need something that will help you to stand out.

8 questions you should ask before hiring a coach

Maybe you're a racing driver looking to take that step up, improve your race craft or get more confident in front of the media. Or perhaps you're looking for a career change to get into the exciting world of motorsport. Or, maybe, you already run a...

The ultimate guide to becoming a racing driver

I wrote a piece for Drivetribe all about becoming a racing driver. It talks about costs, the different license types and sponsorship.

How to find sponsors: An insight into my process

If I’m sitting down for a hustle session, I have a pretty specific way of going about things. Everyone is different but I thought a little insight into my process would give you an idea of how it’s done.

Racing Mentor partners with Team Holmes Motorsport

Results from the Sponsorship Bootcamp and how it has brought Racing Mentor and Team Holmes Motorsport together.

“Why should businesses give a driver money just to go racing?”

Car Keys understands that when sponsoring a driver or team, there needs to be a benefit.

Tell me what you find challenging about sponsorship

If you’re a racing driver and you have thought about seeking sponsorship or are actively trying, I need you.

Racing Mentor joins forces with Student Motorsport

We’re pleased to announce that we’re teaming up with Student Motorsport, a portal that helps students make their way into a motorsport career. The partnership with usher in a new era of Racing Mentor courses for drivers and engineers.

A day with the College of West Anglia’s Mini Challenge team

I joined the motorsport students at the College of West Anglia to help out on their Mini Challenge team. This gave me an insight into how this professional outfit runs and operates while teaching students valuable skills they can take into their future careers.

8 questions you should ask before hiring a coach

Maybe you're a racing driver looking to take that step up, improve your race craft or get more confident in front of the media. Or perhaps you're looking for a career change to get into the exciting world of motorsport. Or, maybe, you already run a...

How to find sponsors: An insight into my process

If I’m sitting down for a hustle session, I have a pretty specific way of going about things. Everyone is different but I thought a little insight into my process would give you an idea of how it’s done.