What to expect from sponsoring a racing driver

I’ve heard a lot of businesses say they’ve sponsored racing drivers (or teams, or race series) and not really got anything back from it. That’s not right. Business owners, this is what you should expect from working with a racing driver.

How to sell yourself in motorsport

Whether you’re a racing driver, are looking for your big break in the industry, or are moving up the motorsport career ladder, it’s important that you learn how to sell yourself. Being modest is all well and good but it’s not going to land you a sponsor or...

Five reasons why racing drivers need PR

PR helps you to establish a rapport between your brand and the public. For large businesses, this can be as complex as community relations, crisis management and media events but, for the most part, it’s much more simple for a racing driver or team.

Sales basics for racing drivers

If you don’t have a sales background this can be really tricky and if you’re not used to getting on the phone and pestering people, it’s going to be even harder to get in touch with those that truly could benefit from what you’re doing.

Grab first access to the Ultimate Guide to PR for Racing Drivers

Learn how to pick up press coverage as a racing driver.; from your local newspaper through to national glossy lifestyle magazines.

Racing Mentor joins forces with Student Motorsport

We’re pleased to announce that we’re teaming up with Student Motorsport, a portal that helps students make their way into a motorsport career. The partnership with usher in a new era of Racing Mentor courses for drivers and engineers.

8 questions you should ask before hiring a coach

Maybe you're a racing driver looking to take that step up, improve your race craft or get more confident in front of the media. Or perhaps you're looking for a career change to get into the exciting world of motorsport. Or, maybe, you already run a...

How to find sponsors: An insight into my process

If I’m sitting down for a hustle session, I have a pretty specific way of going about things. Everyone is different but I thought a little insight into my process would give you an idea of how it’s done.

How to find your passion in motorsport

Passion often isn’t dictated. Passion comes from trying something and falling in love. If you’re struggling to pick a path, perhaps you haven’t found what you’re passionate about yet. Let’s look at how you go from unsure to a new career path.

The importance of image

In the world of social media and instant posting of images and videos, is there a place for professional images? Motorsport photographer Adam Prescott explores the importance of using the right image to build your brand and present yourself in a way that will attract the right people.

What to expect from sponsoring a racing driver

I’ve heard a lot of businesses say they’ve sponsored racing drivers (or teams, or race series) and not really got anything back from it. That’s not right. Business owners, this is what you should expect from working with a racing driver.

Joining Team Holmes Motorsport at Silverstone

I’ve been following Nick Holmes for a while now, keeping a close eye on his progress with the Vauxhall Vectra he’s been building from he ground up for the past five years. At Silverstone, the dream came reality as he got out on track in the car for the...

How to sell yourself in motorsport

Whether you’re a racing driver, are looking for your big break in the industry, or are moving up the motorsport career ladder, it’s important that you learn how to sell yourself. Being modest is all well and good but it’s not going to land you a sponsor or...

Why the grid girl debate is far more complex than we think

I find this argument about grid girls very tricky and I don’t think it’s as simple as yes we should have them or no we shouldn’t. I recently spoke about it on BBC radio and I think the host wanted me to take a stance one way or the other but I couldn't....