There are plenty of benefits to getting product sponsorships, especially if it’s early on in your career. Before I touch on how to approach a company for this kind of partnership, here’s some reasoning behind the benefits with some experiences of my own.
Despite having been on many press trips, there’s still the odd one that makes me pinch myself. My recent trip to Italy was exactly that when Abarth flew me out to Italy for the launch of the new 695 Rivale, a car launched in collaboration with Riva Yachts.
What’s your story? What’s your personality like? What’re your goals and ambitions? Fans want to connect with you, and if you give them a reason to follow you through countless race weekends, that’s a powerful tool, especially as it puts you in a more marketable position for sponsors.
I shared something from Ramit Sethi of IWT on the Racing Mentor Facebook community page. It gave an example of an email Ramit opened in 30 seconds and shows that coffee is key but not the clincher.
Results from the Sponsorship Bootcamp and how it has brought Racing Mentor and Team Holmes Motorsport together.
I wrote a piece for Drivetribe all about becoming a racing driver. It talks about costs, the different license types and sponsorship.