Understanding what businesses want

Understanding what businesses want

Understanding what sponsors want An interview with automotive marketing expert Vikki Little I recently wrote an article on what businesses should expect when they work with a racing driver. It looked at how businesses could leverage motorsport marketing as a valuable...
Joining Team Holmes Motorsport at Silverstone

Joining Team Holmes Motorsport at Silverstone

I’ve been following Nick Holmes for a while now, keeping a close eye on his progress with the Vauxhall Vectra he’s been building from he ground up for the past five years. At Silverstone, the dream came reality as he got out on track in the car for the first time. I...